It’s no secret that our dogs inspire us – they make us want to be more carefree, they make us appreciate “playtime,” and they make us feel happier. In fact, many dog owners, are so inspired by their dogs that they’ve penned jingles about it!
Today, the semi-finalists of the Waggin’ Train Tail Waggin’ Jingle Contest were named. The contest asked dog owners to write a jingle about the “tail waggin’” good times they share with their four-legged friends and upload a video of them performing it. Countless dog owners entered and now 20 semi-finalists are that much closer to winning a trip to Nashville where they’ll perform in front of Country Music star, Trace Adkins.
They need help getting there. From now until Sept. 2, America is invited to vote for their favorite entry at WagginTrainBrand.com. Five finalists will be flown to Nashville during Country Music Awards Week where they’ll perform their jingles for Adkins at a private event. Adkins will select the winner and he/she will go in-studio with Adkins to have it produced by him. They’ll also receive an autographed CD from him and their newly-recorded jingle will be featured on WagginTrainBrand.com.
Want to see the entries for yourself? Think your readers might be interested in casting a vote of their own? They’re available for viewing – and voting – on WagginTrainBrand.com!
If you’re interested in speaking with any of the semi-finalists, let me know and I’ll be happy to set something up for you.
Please let me know if you have any questions.
Best,
Jenna
Jenna Walsh
Senior Account Executive
Cone
855 Boylston Street | Boston MA 02116 | www.coneinc.com
direct: 617.939.8316 main: 617.227.2111 fax: 617.523.3955
jwalsh@coneinc.com | @jennakwalsh
DOG OWNERS SING THEIR WAY TO THE SEMI-FINALS IN THE
WAGGIN’ TRAIN® TAIL WAGGIN’ JINGLE CONTEST
Five Finalists to Perform for Country Music Star Trace Adkins
ST. LOUIS (Aug. 22, 2011) – It’s true – life with our four-legged friends is so full of tail waggin’ good fun that it makes us want to sing out loud! And now, 20 such dog owners from across the country are vying for a trip to Nashville for a chance to perform in front of Country Music star, Trace Adkins, as part of the Waggin’ Train® Tail Waggin’ Jingle Contest.
Designed to celebrate the special relationships we have with our dogs, the Waggin’ Train® Tail Waggin’ Jingle Contest asked dog owners to create an original jingle with lyrics describing how they enjoy a “tail waggin’ good time” with their four-legged friend. From now through Sept. 2, 2011, consumers are invited to visit www.waggintrainbrand.com and vote for their favorite jingle. In addition to the public vote, Trace Adkins will judge the semi-finalist entries to pick the five finalists. His judging counts for 80 percent of the final score and the consumer votes count for 20 percent of the final score to select the finalists.
“I actually wasn’t surprised to see so much musical talent among the dog owners who entered the contest and am looking forward to judging the semi-finalist entries,” said country music star Trace Adkins. “I hope all the dog lovers out there rally together and vote to help their favorite semi-finalist get to the next round.”
Adkins will judge the semi-finalist entries using the following criteria: jingle describes the good times enjoyed by the entrant and his/her dog (50%); musical performance reinforces the Waggin’ Train brand’s wholesome fun personality (25%); and overall creativity/originality (25%).
Five finalists will be flown to Nashville, TN, during CMA Awards week in November 2011 to perform their jingle at a private event in front of Trace Adkins. The Grand Prize winner, selected by Adkins, will get the opportunity of a lifetime, to perform their jingle in a recording session produced by the country music star.
“We created this contest to celebrate the fun, carefree times we share with our dogs and were truly impressed by the quality of the entries we received from dog owners across the U.S.,” said Sean Boland, Waggin’ Train® Brand Director. “Now that the semi-finalists have been selected, we want to invite dog lovers nationwide to visit www.waggintrainbrand.com to vote for their favorite jingle."
Waggin’ Train offers a full line of wholesome snacks made from natural ingredients that dogs love, including jerky treats, chews, dental bones and wellness products. The brand’s Tail Waggin’ Jingle Contest kicked off on June 9 at the 2011 CMA Fest in Nashville, TN, and culminates at a special event during CMA Awards Week (http://www.cmaawards.com/) in November 2011. For more information on the contest and to get the official rules, go to www.waggintrainbrand.com.
About Nestlé Purina PetCare Company
The North American headquarters for Nestlé Purina PetCare Company is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. One of the leading global players in the pet food industry, Nestlé Purina PetCare is part of the Swiss-based Nestlé S.A. – the world’s largest food company.
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