Purina Launches New Product with Donation to Pets in Need

Monday, November 15, 2010

Good morning,


Have you ever thought what a difference we could make if we all thought … small? Beginning today, Purina ONE® is taking small steps to help make a difference, starting with just one kibble, and you can help spread the goodness.


As an influential and passionate pet blogger, I would like to offer you the first opportunity to try Purina ONE® beyOnd™, a natural dog and cat food made from ingredients like real meat, whole grains and accents of fruits and vegetables, and which uses at least 92 percent renewable materials in the packaging.  While the product won’t launch until January 2011, we have three offers for you/your readers right now:


·         First, if you are interested in trying Purina ONE® beyOnd before it hits shelves*, please respond and let me know your name and address.

·         Second, beginning now until Dec. 10, simply share this link youtube.com/purinaone, which includes four documentaries about the evolution of beyOnd, with your community. Every view of the documentaries will trigger a $1 donation – up to $300,000 –to help homeless pets in the Purina ONE® pet welfare program**.

·         Lastly, encourage your followers to join the beyOnd community on Facebook. In December, we will be announcing that 25,000 fans will have the opportunity to receive a free 3-lb. bag of beyOnd brand dog food or 1.5-lb. bag of beyOnd brand cat food, before it even hits shelves!

Just by engaging with us, and this new product, you are becoming part of our inner-circle, and we will continue to send you, and your followers (through you), new information and incentives. We believe that goodness can go beyond the bowl, and we are taking steps to make a positive difference in the world you, your readers and your pets share. For more information about how we are spreading goodness, please visit purinaonebeyond.com or become a member of our community on Facebook, facebook.com/purinaone.


Thanks for your time and consideration. We hope you’ll join us on our mission. We look forward to continuing to work with you.




*Just a reminder, when writing about the product, please abide by the FTC guidelines.


** The Purina ONE® pet welfare program is dedicated to making a difference in the lives of homeless pets by feeding them the premium nutrition of Purina ONE® brand pet food, so these pets can look and feel their best and have a better chance of getting adopted. Purina ONE® distributes more than one million pounds annually to feed shelter pets across the country. 



Jennifer Newberg
Senior Account Supervisor

855 Boylston Street | Boston MA 02116 | www.coneinc.com
direct: 617.939.8359  main: 617.227.2111  fax: 617.523.3955


This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution or copying of this e-mail or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this e-mail in error, please immediately notify the sender. Thank you for your cooperation.

--- Please consider the environment before printing this e-mail ---


Post a Comment