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Celebrating the unique bond between people and their pets Posted: 10 Nov 2009 05:02 AM PST
Nestle Purina and Cincinnati-based Kroger Company (yes, that Kroger), have partnered to launch their second annual campaign to raise funds for animal welfare by hosting the "Tales for the Pet Lover's Heart." Since I'm all about this kind of thing - and try to support as many efforts to raise money for animals as I can, I couldn't resist writing about this today. Here's the scoop - "The campaign invites pet lovers to share their favorite pet tales with Purina and Kroger online at Tales for the Pet Lover's Heart and for each story shared, Purina and Kroger will make an additiona donation to animal welfare orgs. That's in addition to the $150,000 they are donating up front. Many people are not aware of the ways Purina supports our pets, and their people. I write about things like the Incredible Dog Challenge (one of my favorites) and sometimes I report on other events the different Purina brands are having, but all in all, I have been pretty impressed with the number and kinds of events Purina participates in - or even creates - to give back to pets. For this event, there will be a special television version. The TV special, airing nationally on WGN America on November 15th at 11 a.m. ET, will celebrate "six pet lovers and will spotlight the positive effects people and their pets have on one another. Stories include:
I hope you'll be watching when Tales for the Pet Lover's Heart" airs November 15th. And, maybe hop over to the website and submit a story of your own? Surely, we should all visit and read the wonderful stories already there. If you Twitter, tweet and RT. It's for the pets, after all. |
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